Client Ganni. Activity UX, Design & Digital Identity. Website www.ganni.com

Client Ganni. Activity UX, Design & Digital Identity. Website www.ganni.com

Client Ganni. Activity UX, Design & Digital Identity. Website www.ganni.com

Client Ganni. Activity UX, Design & Digital Identity. Website www.ganni.com

Client Ganni. Activity UX, Design & Digital Identity. Website www.ganni.com

A fashion commerce platform.

A fashion commerce platform.

A fashion commerce platform.

A fashion commerce platform.

A fashion commerce platform.

A top brand of Denmark had a French fashion agency to analyse their brand position and the outcome was that the brand Ganni was in the same position as other top brands such as Acne studios, Loewe, Wales Bonner and Silhouettes.
In short Ganni was told that they had to re-invent their website into a more modern fashion site.
Our brief were to take the existing website and shape it into a platform that could visuelly compete with their competitors with as less code effort as possible.
The focus should be on easy navigation and their new collection with huge product images and a tight and low key brand identity only with focus on the logo.
We aproach the task with some ground research of their competitiors and what was possible with the existing code base. In about one week we did a look and feel and got it approved from the client and a week later we had the hole website redesigned.

A top brand of Denmark had a French fashion agency to analyse their brand position and the outcome was that the brand Ganni was in the same position as other top brands such as Acne studios, Loewe, Wales Bonner and Silhouettes.
In short Ganni was told that they had to re-invent their website into a more modern fashion site.
Our brief were to take the existing website and shape it into a platform that could visuelly compete with their competitors with as less code effort as possible.
The focus should be on easy navigation and their new collection with huge product images and a tight and low key brand identity only with focus on the logo.
We aproach the task with some ground research of their competitiors and what was possible with the existing code base. In about one week we did a look and feel and got it approved from the client and a week later we had the hole website redesigned.

A top brand of Denmark had a French fashion agency to analyse their brand position and the outcome was that the brand Ganni was in the same position as other top brands such as Acne studios, Loewe, Wales Bonner and Silhouettes.
In short Ganni was told that they had to re-invent their website into a more modern fashion site.
Our brief were to take the existing website and shape it into a platform that could visuelly compete with their competitors with as less code effort as possible.
The focus should be on easy navigation and their new collection with huge product images and a tight and low key brand identity only with focus on the logo.
We aproach the task with some ground research of their competitiors and what was possible with the existing code base. In about one week we did a look and feel and got it approved from the client and a week later we had the hole website redesigned.

A top brand of Denmark had a French fashion agency to analyse their brand position and the outcome was that the brand Ganni was in the same position as other top brands such as Acne studios, Loewe, Wales Bonner and Silhouettes.
In short Ganni was told that they had to re-invent their website into a more modern fashion site.
Our brief were to take the existing website and shape it into a platform that could visuelly compete with their competitors with as less code effort as possible.
The focus should be on easy navigation and their new collection with huge product images and a tight and low key brand identity only with focus on the logo.
We aproach the task with some ground research of their competitiors and what was possible with the existing code base. In about one week we did a look and feel and got it approved from the client and a week later we had the hole website redesigned.

A top brand of Denmark had a French fashion agency to analyse their brand position and the outcome was that the brand Ganni was in the same position as other top brands such as Acne studios, Loewe, Wales Bonner and Silhouettes.
In short Ganni was told that they had to re-invent their website into a more modern fashion site.
Our brief were to take the existing website and shape it into a platform that could visuelly compete with their competitors with as less code effort as possible.
The focus should be on easy navigation and their new collection with huge product images and a tight and low key brand identity only with focus on the logo.
We aproach the task with some ground research of their competitiors and what was possible with the existing code base. In about one week we did a look and feel and got it approved from the client and a week later we had the hole website redesigned.

Key findings.

Key findings.

Key findings.

Key findings.

Key findings.

Brand postion was not visible - The website did not reflect Ganni's new brand position. It was very static and did not feel like a high end fashion brand. New design approach - Ganni needed a new modern design approach. Where products are in focus and content generators are able to make iconic campagins through animation and video. Content focus - short and precise information about price, size and the materiale. Large scaled images - focus on details and textures of the product. The experience should feel like holding it in your hands. Identification - Users identified themselves with Ganni's products and get inspiration of their combination of their products. Browsing - Intuitive navigation is a top priority when browsing products, adding to basket or saving for later purchase

Brand postion was not visible - The website did not reflect Ganni's new brand position. It was very static and did not feel like a high end fashion brand. New design approach - Ganni needed a new modern design approach. Where products are in focus and content generators are able to make iconic campagins through animation and video. Content focus - short and precise information about price, size and the materiale. Large scaled images - focus on details and textures of the product. The experience should feel like holding it in your hands. Identification - Users identified themselves with Ganni's products and get inspiration of their combination of their products. Browsing - Intuitive navigation is a top priority when browsing products, adding to basket or saving for later purchase. 

Brand postion was not visible - The website did not reflect Ganni's new brand position. It was very static and did not feel like a high end fashion brand. New design approach - Ganni needed a new modern design approach. Where products are in focus and content generators are able to make iconic campagins through animation and video. Content focus - short and precise information about price, size and the materiale. Large scaled images - focus on details and textures of the product. The experience should feel like holding it in your hands. Identification - Users identified themselves with Ganni's products and get inspiration of their combination of their products. Browsing - Intuitive navigation is a top priority when browsing products, adding to basket or saving for later purchase. 

Brand postion was not visible - The website did not reflect Ganni's new brand position. It was very static and did not feel like a high end fashion brand. New design approach - Ganni needed a new modern design approach. Where products are in focus and content generators are able to make iconic campagins through animation and video. Content focus - short and precise information about price, size and the materiale. Large scaled images - focus on details and textures of the product. The experience should feel like holding it in your hands. Identification - Users identified themselves with Ganni's products and get inspiration of their combination of their products. Browsing - Intuitive navigation is a top priority when browsing products, adding to basket or saving for later purchase

Brand postion was not visible - The website did not reflect Ganni's new brand position. It was very static and did not feel like a high end fashion brand. New design approach - Ganni needed a new modern design approach. Where products are in focus and content generators are able to make iconic campagins through animation and video. Content focus - short and precise information about price, size and the materiale. Large scaled images - focus on details and textures of the product. The experience should feel like holding it in your hands. Identification - Users identified themselves with Ganni's products and get inspiration of their combination of their products. Browsing - Intuitive navigation is a top priority when browsing products, adding to basket or saving for later purchase

Design concept.

Design concept.

Design concept.

Design concept.

Design concept.

The design was created on the basis that Ganni’s products are the supporting element in the concept -  we enhance the stylish images of the products in order to the audience can be inspired and browse through the outfits and make a quickly decision wether they want to purchase or just browse. Ganni is here to inspire the audience and therefor it is necessary that Ganni’s website have an intuitive and visible navigation at all times to support browsing back and forward. Information is kept sort and accurate with simple filtering options and a visible call to action for easy acces and less noise. Flexibility and reuse of components must be uncomplicated and straightforward as the site is characterised by the fashion season and it should be able to react quickly to new campaigns and new design transformations.

The design was created on the basis that Ganni’s products are the supporting element in the concept -  we enhance the stylish images of the products in order to the audience can be inspired and browse through the outfits and make a quickly decision wether they want to purchase or just browse. Ganni is here to inspire the audience and therefor it is necessary that Ganni’s website have an intuitive and visible navigation at all times to support browsing back and forward. Information is kept sort and accurate with simple filtering options and a visible call to action for easy acces and less noise. Flexibility and reuse of components must be uncomplicated and straightforward as the site is characterised by the fashion season and it should be able to react quickly to new campaigns and new design transformations.

The design was created on the basis that Ganni’s products are the supporting element in the concept -  we enhance the stylish images of the products in order to the audience can be inspired and browse through the outfits and make a quickly decision wether they want to purchase or just browse. Ganni is here to inspire the audience and therefor it is necessary that Ganni’s website have an intuitive and visible navigation at all times to support browsing back and forward. Information is kept sort and accurate with simple filtering options and a visible call to action for easy acces and less noise. Flexibility and reuse of components must be uncomplicated and straightforward as the site is characterised by the fashion season and it should be able to react quickly to new campaigns and new design transformations.

The design was created on the basis that Ganni’s products are the supporting element in the concept -  we enhance the stylish images of the products in order to the audience can be inspired and browse through the outfits and make a quickly decision wether they want to purchase or just browse. Ganni is here to inspire the audience and therefor it is necessary that Ganni’s website have an intuitive and visible navigation at all times to support browsing back and forward. Information is kept sort and accurate with simple filtering options and a visible call to action for easy acces and less noise. Flexibility and reuse of components must be uncomplicated and straightforward as the site is characterised by the fashion season and it should be able to react quickly to new campaigns and new design transformations.

The design was created on the basis that Ganni’s products are the supporting element in the concept -  we enhance the stylish images of the products in order to the audience can be inspired and browse through the outfits and make a quickly decision wether they want to purchase or just browse. Ganni is here to inspire the audience and therefor it is necessary that Ganni’s website have an intuitive and visible navigation at all times to support browsing back and forward. Information is kept sort and accurate with simple filtering options and a visible call to action for easy acces and less noise. Flexibility and reuse of components must be uncomplicated and straightforward as the site is characterised by the fashion season and it should be able to react quickly to new campaigns and new design transformations.

FRONTPAGE BRANDING

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