The concept is built around browsing, filtering your needs and getting the information you need in a purchase process as quickly as possible. We must make sure that the visitors feel they have made the right decision when they choose to buy a lease at Nordania and therefore transparency is a top priority when the good relationship between Nordania and their customers is to be strengthened. Another factor for Nordania Leasing is that they are owned by Danske Bank, so our design challenge also consisted of how we use the Danske Bank design system in such a way that they do not have the same identity but have the same design principles and style guidelines. We solved the task by using more neutral colours from the Danske bank's design system and focusing on the products and information needed for a customer to decide on a purchase. In our research, we found that there are 2 main target groups to be addressed. The targeted user and the unsafe user, therefore, we created a solution that provides a good experience for both audiences and covers the needs they each have. The targeted user will quickly be able to search for their desired car leasing or be inspired on the front page where best sellers are presented. The unsafe user is guided through a filtering feature, where questions like "Are you the environmentally conscious driver?" Get a priority list of the leasing models that will suit their needs. The interaction experience is one screen so users get the feeling that they never leave the page they've visited and the transitions help make the design intuitive so users never doubt how they are coming back and forth.
The concept is built around browsing, filtering your needs and getting the information you need in a purchase process as quickly as possible. We must make sure that the visitors feel they have made the right decision when they choose to buy a lease at Nordania and therefore transparency is a top priority when the good relationship between Nordania and their customers is to be strengthened. Another factor for Nordania Leasing is that they are owned by Danske Bank, so our design challenge also consisted of how we use the Danske Bank design system in such a way that they do not have the same identity but have the same design principles and style guidelines. We solved the task by using more neutral colours from the Danske bank's design system and focusing on the products and information needed for a customer to decide on a purchase. In our research, we found that there are 2 main target groups to be addressed. The targeted user and the unsafe user, therefore, we created a solution that provides a good experience for both audiences and covers the needs they each have. The targeted user will quickly be able to search for their desired car leasing or be inspired on the front page where best sellers are presented. The unsafe user is guided through a filtering feature, where questions like "Are you the environmentally conscious driver?" Get a priority list of the leasing models that will suit their needs. The interaction experience is one screen so users get the feeling that they never leave the page they've visited and the transitions help make the design intuitive so users never doubt how they are coming back and forth.
The concept is built around browsing, filtering your needs and getting the information you need in a purchase process as quickly as possible. We must make sure that the visitors feel they have made the right decision when they choose to buy a lease at Nordania and therefore transparency is a top priority when the good relationship between Nordania and their customers is to be strengthened. Another factor for Nordania Leasing is that they are owned by Danske Bank, so our design challenge also consisted of how we use the Danske Bank design system in such a way that they do not have the same identity but have the same design principles and style guidelines. We solved the task by using more neutral colours from the Danske bank's design system and focusing on the products and information needed for a customer to decide on a purchase. In our research, we found that there are 2 main target groups to be addressed. The targeted user and the unsafe user, therefore, we created a solution that provides a good experience for both audiences and covers the needs they each have. The targeted user will quickly be able to search for their desired car leasing or be inspired on the front page where best sellers are presented. The unsafe user is guided through a filtering feature, where questions like "Are you the environmentally conscious driver?" Get a priority list of the leasing models that will suit their needs. The interaction experience is one screen so users get the feeling that they never leave the page they've visited and the transitions help make the design intuitive so users never doubt how they are coming back and forth.
The concept is built around browsing, filtering your needs and getting the information you need in a purchase process as quickly as possible. We must make sure that the visitors feel they have made the right decision when they choose to buy a lease at Nordania and therefore transparency is a top priority when the good relationship between Nordania and their customers is to be strengthened. Another factor for Nordania Leasing is that they are owned by Danske Bank, so our design challenge also consisted of how we use the Danske Bank design system in such a way that they do not have the same identity but have the same design principles and style guidelines. We solved the task by using more neutral colours from the Danske bank's design system and focusing on the products and information needed for a customer to decide on a purchase. In our research, we found that there are 2 main target groups to be addressed. The targeted user and the unsafe user, therefore, we created a solution that provides a good experience for both audiences and covers the needs they each have. The targeted user will quickly be able to search for their desired car leasing or be inspired on the front page where best sellers are presented. The unsafe user is guided through a filtering feature, where questions like "Are you the environmentally conscious driver?" Get a priority list of the leasing models that will suit their needs. The interaction experience is one screen so users get the feeling that they never leave the page they've visited and the transitions help make the design intuitive so users never doubt how they are coming back and forth.
The concept is built around browsing, filtering your needs and getting the information you need in a purchase process as quickly as possible. We must make sure that the visitors feel they have made the right decision when they choose to buy a lease at Nordania and therefore transparency is a top priority when the good relationship between Nordania and their customers is to be strengthened. Another factor for Nordania Leasing is that they are owned by Danske Bank, so our design challenge also consisted of how we use the Danske Bank design system in such a way that they do not have the same identity but have the same design principles and style guidelines. We solved the task by using more neutral colours from the Danske bank's design system and focusing on the products and information needed for a customer to decide on a purchase. In our research, we found that there are 2 main target groups to be addressed. The targeted user and the unsafe user, therefore, we created a solution that provides a good experience for both audiences and covers the needs they each have. The targeted user will quickly be able to search for their desired car leasing or be inspired on the front page where best sellers are presented. The unsafe user is guided through a filtering feature, where questions like "Are you the environmentally conscious driver?" Get a priority list of the leasing models that will suit their needs. The interaction experience is one screen so users get the feeling that they never leave the page they've visited and the transitions help make the design intuitive so users never doubt how they are coming back and forth.
