Client CaptureOne. Activity UX, Design & Digital Identity. Website www.captureone.com
Rethink the experience of photo editing software.
Rethink the experience of photo editing software.
Rethink the experience of photo editing software.
Rethink the experience of photo editing software.
Rethink the experience of photo editing software.
The Danish tech comet Phase One is known for selling cameras and software to professional photographers and companies such as Google, Amazon and Zalando. But when the private equity fund Axcel bought Phase One, the software part was separated and made into an independent company, Capture One.
Capture One is the second most used editing software in the world among professional photographers. Only surpassed by Adobe Lightroom. We had the pleasure of helping Capture One on their journey to becoming a new and independent brand. With a new visual identity developed by the New York-based agency NR2154, and the goal of a conversion increase of 5%, the ambitions were high. Through research and close collaboration with NR2154 and Capture One, we created a digital identity and commerce experience that was to exceed customers' expectations and Capture One's KPIs.
The Danish tech comet Phase One is known for selling cameras and software to professional photographers and companies such as Google, Amazon and Zalando. But when the private equity fund Axcel bought Phase One, the software part was separated and made into an independent company, Capture One.
Capture One is the second most used editing software in the world among professional photographers. Only surpassed by Adobe Lightroom. We had the pleasure of helping Capture One on their journey to becoming a new and independent brand. With a new visual identity developed by the New York-based agency NR2154, and the goal of a conversion increase of 5%, the ambitions were high. Through research and close collaboration with NR2154 and Capture One, we created a digital identity and commerce experience that was to exceed customers' expectations and Capture One's KPIs.
The Danish tech comet Phase One is known for selling cameras and software to professional photographers and companies such as Google, Amazon and Zalando. But when the private equity fund Axcel bought Phase One, the software part was separated and made into an independent company, Capture One.
Capture One is the second most used editing software in the world among professional photographers. Only surpassed by Adobe Lightroom. We had the pleasure of helping Capture One on their journey to becoming a new and independent brand. With a new visual identity developed by the New York-based agency NR2154, and the goal of a conversion increase of 5%, the ambitions were high. Through research and close collaboration with NR2154 and Capture One, we created a digital identity and commerce experience that was to exceed customers' expectations and Capture One's KPIs.
The Danish tech comet Phase One is known for selling cameras and software to professional photographers and companies such as Google, Amazon and Zalando. But when the private equity fund Axcel bought Phase One, the software part was separated and made into an independent company, Capture One.
Capture One is the second most used editing software in the world among professional photographers. Only surpassed by Adobe Lightroom. We had the pleasure of helping Capture One on their journey to becoming a new and independent brand. With a new visual identity developed by the New York-based agency NR2154, and the goal of a conversion increase of 5%, the ambitions were high. Through research and close collaboration with NR2154 and Capture One, we created a digital identity and commerce experience that was to exceed customers' expectations and Capture One's KPIs.
The Danish tech comet Phase One is known for selling cameras and software to professional photographers and companies such as Google, Amazon and Zalando. But when the private equity fund Axcel bought Phase One, the software part was separated and made into an independent company, Capture One.
Capture One is the second most used editing software in the world among professional photographers. Only surpassed by Adobe Lightroom. We had the pleasure of helping Capture One on their journey to becoming a new and independent brand. With a new visual identity developed by the New York-based agency NR2154, and the goal of a conversion increase of 5%, the ambitions were high. Through research and close collaboration with NR2154 and Capture One, we created a digital identity and commerce experience that was to exceed customers' expectations and Capture One's KPIs.
Bringing the vision to the customer.
Bringing the vision to the customer.
Bringing the vision to the customer.
Bringing the vision to the customer.
Bringing the vision to the customer.
Our design focus has been on creating a Brand Experience that communicates Capture One's 2020 strategic direction "ease of use". Capture One delivers world-class expertise, technical knowledge and is a creative tool for photographers on a global level, therefore it makes high demands on the design experience we provide Capture One's customers. The design concept has been to create a rich, vibrant and dynamic Brand experience where customers get a feeling that they can live out their vision together with Capture One and their product range.
Our design focus has been on creating a Brand Experience that communicates Capture One's 2020 strategic direction "ease of use". Capture One delivers world-class expertise, technical knowledge and is a creative tool for photographers on a global level, therefore it makes high demands on the design experience we provide Capture One's customers. The design concept has been to create a rich, vibrant and dynamic Brand experience where customers get a feeling that they can live out their vision together with Capture One and their product range.
Our design focus has been on creating a Brand Experience that communicates Capture One's 2020 strategic direction "ease of use". Capture One delivers world-class expertise, technical knowledge and is a creative tool for photographers on a global level, therefore it makes high demands on the design experience we provide Capture One's customers. The design concept has been to create a rich, vibrant and dynamic Brand experience where customers get a feeling that they can live out their vision together with Capture One and their product range.
Our design focus has been on creating a Brand Experience that communicates Capture One's 2020 strategic direction "ease of use". Capture One delivers world-class expertise, technical knowledge and is a creative tool for photographers on a global level, therefore it makes high demands on the design experience we provide Capture One's customers. The design concept has been to create a rich, vibrant and dynamic Brand experience where customers get a feeling that they can live out their vision together with Capture One and their product range.
Our design focus has been on creating a Brand Experience that communicates Capture One's 2020 strategic direction "ease of use". Capture One delivers world-class expertise, technical knowledge and is a creative tool for photographers on a global level, therefore it makes high demands on the design experience we provide Capture One's customers. The design concept has been to create a rich, vibrant and dynamic Brand experience where customers get a feeling that they can live out their vision together with Capture One and their product range.
Building a Brand Experience with a systematic mindset.
Building a Brand Experience with a systematic mindset.
Building a Brand Experience with a systematic mindset.
Building a Brand Experience with a systematic mindset.
Building a Brand Experience with a systematic mindset.
We have created a custom and scalable design system covering all ui elements and several modules with great flexiblity that makes it easy to shift between content and still remain a fluid and dynamic brand experience. Choose your preference and play, switch modules around in different templates to gain the best possible storytelling.
We have created a custom and scalable design system covering all ui elements and several modules with great flexiblity that makes it easy to shift between content and still remain a fluid and dynamic brand experience. Choose your preference and play, switch modules around in different templates to gain the best possible storytelling.
We have created a custom and scalable design system covering all ui elements and several modules with great flexiblity that makes it easy to shift between content and still remain a fluid and dynamic brand experience. Choose your preference and play, switch modules around in different templates to gain the best possible storytelling.
We have created a custom and scalable design system covering all ui elements and several modules with great flexiblity that makes it easy to shift between content and still remain a fluid and dynamic brand experience. Choose your preference and play, switch modules around in different templates to gain the best possible storytelling.
We have created a custom and scalable design system covering all ui elements and several modules with great flexiblity that makes it easy to shift between content and still remain a fluid and dynamic brand experience. Choose your preference and play, switch modules around in different templates to gain the best possible storytelling.
